Bachelor of Business Administration in Marketing
|General Education Requirements|
|School of Business General Education Requirements||9|
|School of Business Foundation Requirements||11.5|
|MKTG 316||Consumer Dynamics||1|
|MKTG 318||Marketing Research||1|
|MKTG 450||Marketing Strategy||1|
|Elective Courses in the Major|
|Select 3 units from the following:||3|
|Marketing in the Supply Chain|
|Professional Selling and Communication|
|Global Marketing: Business Without Borders|
|Social Marketing for Social Change|
|Sport Properties and Sponsorship|
|Integrated Marketing Communications|
|Special Topics in Marketing|
|Special Topics in Marketing|
|General Electives 2||5.5|
MKTG 390 is a repeatable course, as long as course topics are unique.
In or outside School of Business.
All students in the School of Business must meet the following General Education requirements in addition to specific requirements within the major area of study. Furthermore, School of Business majors have a common set of Business Foundation courses which must be met. The specific additional requirements of the individual majors are found in the following sections.
Each student must complete at least four writing or writing enhanced (WE) courses to complete the University Writing Requirement. At least two of these courses must be from General Education. Based upon Admissions application information, students may be placed in ENGL 100; ENGL 100 may be used to count toward the Writing requirement.
|FSEM 100||First Year Seminar||1|
Select 1 unit from the following:
|Calculus for Business Decisions|
|Calculus I with Review Part 2|
|Calculus I with Analytic Geometry|
|Knowledge of Human Cultures and the Natural World|
|Select 1 unit from:||1|
Creative Arts (any A course) 1
Modern Language (at 102L level or above - any L course)
|ECON 103S||Essentials of Economics I||1|
|Select 3 units from among the following categories:||3|
Creative Arts (any A course (includes A, or MUSC, MUSA or MUSE credit courses)) 1
Culture and Belief (any B course)
Individuals, Societies, and Social Systems (any S course)
Historical Inquiry (any H course)
Physical and Natural World (any P course)
Modern Language (any level)
|Personal and Social Responsibility|
|SOBA 209V||The Legal, Social and Ethical Environment of Business||1|
Course(s) must equal 1 unit.
|Common Body of Knowledge|
|SOBA 100||Transitions I: Self Ownership and Direction||0.5|
|BSAN 111||Introduction to Business Analytics||1|
|SOBA 205||Professional Communications||1|
|BSAN 250||Management Information Systems||1|
|STAT 301Q||Business Statistics||1|
|ACCT 211||Introduction to Financial Accounting||1|
|ACCT 212||Introduction to Management Accounting||1|
|INTL 201||International Business and Culture (or equivalent) 2||1|
|FINA 311||Financial Management||1|
|MKTG 315||The Marketplace and Consumers||1|
|MGMT 305||Principles of Management||1|
|MGMT 495||Strategic Management||1|
Must be taken during the freshman year of study
The International Business and Culture requirement may be satisfied with INTL 201 or any other approved internationally-focused business course.
Experiential learning is the process of developing knowledge and skill from direct active experiences beyond a traditional classroom. Through experiential learning activities, students reflect on how the tools and techniques taught in an academic setting transfer to a real world setting and bring this understanding back to the classroom through concrete examples and meaningful conversations. Experiential learning typically involves a significant activity which offers students a chance to reflect on their curricular learning, gain an overall understanding of their future work environment and create the foundation for success after graduation. Experiential learning activities offer students rich opportunities to understand the implications and experience the consequences of their decisions, deepen their understanding of the curricular content as well as understand the role of personal values in their decision making. All undergraduate students majoring in business must complete two significant experiential learning activities as a requirement for graduation.
For an activity to satisfy the experiential learning requirement, it must:
- Have scope. It must represent a significant investment of time and effort on the part of the student.
- Demonstrate rigor. It must entail a noteworthy interaction with college-level academic thought.
- Promote reflection. It must involve personal application by the student of classroom material.
Many courses and co-curricular activities are pre-approved as satisfying the experiential learning requirement. Students may also petition for special approval of additional activities.
Co-Curricular/Cultural Attendance Requirements
In addition to all academic requirements, students are required, for graduation, to complete 24 events. The Dean’s Office provides a list of approved events each semester. Students may also view the list of co-curricular events under Calendar of Events at www.stetson.edu.