School of Business Administration


The study of business administration has been an important part of the curriculum of Stetson University since 1885, an experience in teaching business courses that is longer than at any other Florida college. Stetson offers modern facilities, equipment, and most importantly a practice of offering students newly developing knowledge and innovations in the fast changing field of business administration.


Stetson University, through its School of Business Administration, is nationally accredited by AACSB International (The Association to Advance Collegiate Schools of Business) at the undergraduate and graduate levels in business and at the undergraduate and graduate levels in accounting.


As a learning community, we develop the values, character, knowledge, and skills vital for world-class business professionals.


As a premier educational institution, we provide an innovative learning environment in which members of the community act as co-creators of knowledge to develop leaders who are prepared to address the challenges inherent in global organizations.


  • As a premier AACSB-accredited business school, we value relevance, academic rigor, and student engagement in our programs and curricula.
  • We respect the diversity of individuals and perspectives.
  • We hold ourselves and our students to the highest standards of professionalism, integrity, and ethical behavior.
  • We promote responsibility, accountability, and self-awareness by our students.
  • We foster innovation and innovators.
  • We value scholarship and other intellectual endeavors that advance our disciplines and impact business practices and pedagogical skills.
  • We maintain currency through interaction with business professionals, consulting, and involvement with professional and academic organizations.
  • We promote and support life-long learning.

An Effective Learning Climate

We create a climate of continuous improvement, where we assess our work with comprehensive assurance of learning processes.


Underlying business education at Stetson is the belief that modern business managers must have skill in decision-making, developed through problems, projects, case studies, discussions, and the study of analytical techniques. Specific course offerings are designed to show students how the business system functions and how certain skills and techniques enable them to play an active role in the business world. Graduates of the School of Business Administration are prepared for a productive and satisfying career and have, through the years, met ready acceptance by a wide range of businesses and organizations.


Any student admitted unconditionally to Stetson University is eligible for admission to the School of Business Administration. The School of Business Administration reserves the right to limit enrollment in the School or in the School’s majors based on the capacity of the program and the qualifications of students.

Academic Expectations

The degree of Bachelor of Business Administration is conferred upon students who successfully complete a prescribed program of 32 units, with at least a C average in the major, at least a C average overall, and approval of the faculty of the School of Business Administration. Courses listed Pass/Fail may not be used for foundation, major, or minor credit but may only satisfy general elective credit.

Additionally, only two courses may be transferred into Stetson University to meet School of Business Administration major requirements (excluding Business Foundation). Courses in the Business Foundations at the 300-level and higher require Junior standing. Courses taken at another university numbered lower than 300-level may not be transferred in to meet a 300-level requirement.

Students transferring in ENGL 101 and who must meet the University writing requirement may do so with a writing-intensive course in the business curriculum (based on recommendation from the Director of the Writing Program).

Starting Fall 2016, all undergraduate students working toward a major or minor offered by the School of Business Administration are required to have a laptop computer with wi-fi access capability and running one of the following web browsers:

  • Chrome (33 and up)
  • Internet Explorer (10 and up)
  • Safari (6.1.3 and up)
  • Mobile Safari (iOS 7 and later)
  • Firefox (28 and up)

Students may be required to bring their laptops to the classroom as need by the instructors of the courses.


In the School of Business Administration, regular attendance is expected. Individual faculty members may set their own attendance policies.


The undergraduate curriculum in the School is divided into twelve programs of study. Business majors must complete the core curriculum and the specific requirements of one of the twelve majors. Students wishing to double major and/or double minor and/or combine a major and minor within the School of Business are permitted to double count a maximum of two courses in the major and/or minor. A maximum of two courses are permitted to double count regardless of whether the student is satisfying an elective or a requirement in one or both majors and/or minors. Each of the majors must have a minimum of four unique courses as major requirements and the minors must have a minimum of two unique courses to meet minor requirements.

Bachelor of Business Administration

The School of Business offers Bachelor of Business Administration degrees in the following areas:

The Roland George Investments Program

The Finance Department of the School of Business Administration offers a unique program of advanced education in investment management that equips students for positions in financial institutions such as banks, trust companies, brokerage firms and investment advisory firms. Students who successfully complete required preliminary courses in finance and investments may qualify to enroll in special courses in Investment Portfolio Management. In these courses, taught by Distinguished Visiting Professors experienced in the investments field, students assume full responsibility for active management of a portfolio valued at 3.4 million dollars. The fund resulted from a gift given in memory of Roland George, who spent his career in the investments field. It was his wish that students experience on a firsthand basis the risks and rewards of making investment decisions. Students are responsible for earning sufficient income from the fund to pay the expenses of the program, including the costs of the visiting professors, scholarships for outstanding investments students, and library and software resources. Students perform research in a modern, state-of-the-art trading room facility which contains computing resources, software such as Bridge, Baseline, and Bloomberg, as well as a real time ticker and data wall.

More information can be found online at

The Joseph C. Prince Entrepreneurship Program

The Prince Entrepreneurship Program, housed in the department of Management & International Business, includes four courses designed to help students discover both the realities and demands of business ownership. A complete description of these four courses is presented in the Business School’s course description section of this University Catalog. Select courses may also be used as part of a General Business major or may be taken as a coordinated series of electives.

Students will sharpen their judgment and insight in assessing the likelihood that a proposed business will fail or succeed, understanding the many steps necessary to launch a business, writing a business plan, understanding the venture capital/new venture finance industry, understanding the personal costs and joys from successful entrepreneurs.

The Program pedagogy emphasizes applied learning in experiential or case contexts. Drawing from both the academic and professional worlds, the Prince Entrepreneurship Program is equipping the next generation of entrepreneurs to successfully navigate the risky waters of launching a business while demonstrating to students pursuing conventional employment the value of “thinking like an owner.”

More information can be found online at

The Family Enterprise Center

The Family Enterprise Center offers an undergraduate major and minor in the area of family enterprise. The major and minor are interdisciplinary, experiential, and involve extensive interaction with professionals in family enterprises. The benefits of enrolling in the major or minor include increased credibility self-confidence and marketability via job offers. The Center’s purpose is to integrate the student’s undergraduate education with family enterprise. The Center believes and values the concept that family enterprise is about the family as much as it is about enterprise. The students will see first-hand how these concepts co-exist within the organization. The student will assess the traits of a family enterprise and forge relationships with actual family enterprises involved in our program. They will also benefit from interaction with professionals in this field through guest speakers and internships.

The goals of the Center are as follows: establishing family enterprise as a legitimate, distinct, interdisciplinary academic field validating, supporting, and enhancing family enterprise on the nation’s enterprise agenda bringing all the resources of the University (including teaching, research, and outreach) together to help family enterprises learn, grow, and prosper.

More information can be found online at

The Stetson Summer Innsbruck Program

The Stetson Summer Innsbruck Program makes international study possible through a European summer school opportunity in Innsbruck, Austria. Students studying abroad in the Summer Innsbruck Program must have a minimum overall GPA of 2.5, an acceptable judicial record, and have completed 32 credits.

The July/August summer program is made up of regular, fully accredited and transferable courses, taught by top Stetson University and distinguished visiting faculty. Each student selects two courses that best fit his/her interests. A wide range of courses is offered so that the program will appeal to students with a variety of needs. The program is open to students in all majors; students from other universities are welcome to participate. German language ability is not required; all classes are taught in English. Classes are held mornings, and the schedule includes long weekends, giving participants ample time for travel and sightseeing – an important component of the educational experience.

The program is based in Innsbruck, Austria. Centrally located in the heart of the cool and breathtakingly beautiful Alps, Innsbruck is a fascinating city in its own right and an ideal base for travel throughout Europe. For more information, contact Nancy Kernan at (386) 822-7394.

More information can be found online at

All students in the School of Business must meet the following General Education requirements in addition to specific requirements within the major area of study. Furthermore, School of Business majors have a common set of Business Foundation courses which must be met. The specific additional requirements of the individual majors are found in the following sections.

Each student must complete at least four writing or writing enhanced (WE) courses to complete the University Writing Requirement. At least two of these courses must be from General Education. Based upon Admissions application information, students may be placed in ENGL 100; ENGL 100 may be used to count toward the Writing requirement.

Writing Requirement
FSEM 100First Year Seminar1
Junior Seminar1
Quantitative Reasoning
Select 1 unit from the following:
Calculus for Business Decisions
Calculus I with Review Part 2
Calculus I with Analytic Geometry
Knowledge of Human Cultures and the Natural World
Select 1 unit from:1
Creative Arts (any A course) 1
Modern Language (at 102L level or above - any L course)
ECON 103SEssentials of Economics I1
Select 3 units from among the following categories:3
Creative Arts (any A course (includes A, or MUSC, MUSA or MUSE credit courses)) 1
Culture and Belief (any B course)
Individuals, Societies, and Social Systems (any S course)
Historical Inquiry (any H course)
Physical and Natural World (any P course)
Modern Language (any level)
Quantitative Reasoning
Personal and Social Responsibility and Junior Seminar
SOBA 209VThe Legal, Social and Ethical Environment of Business1
Total Units8

Course(s) must equal 1 unit.

Common Body of Knowledge
SOBA 100Transitions I: Self Ownership and Direction0.5
ECON 103SEssentials of Economics I1
BSAN 111Introduction to Business Analytics1
SOBA 205Professional Communications1
BSAN 250Management Information Systems1
STAT 301QBusiness Statistics1
ACCT 211Introduction to Financial Accounting1
ACCT 212Introduction to Management Accounting1
INTL 201International Business and Culture (or equivalent) 21
FINA 311Financial Management1
MKTG 315The Marketplace and Consumers1
MGMT 305Principles of Management1
MGMT 495Strategic Management1
Total Units12.5

Must be taken during the freshman year of study


The International Business and Culture requirement may be satisfied with INTL 201 or any other internationally-focused business course. Note that a single course may not count for both the Common Body of Knowledge requirement and a course requirement within a major.

Co-Curricular/Cultural Attendance Requirements

In addition to all academic requirements, students are required, for graduation, to complete 24 events. The Dean’s Office provides a list of approved events each semester. Students may also view the list of co-curricular events under Calendar of Events at

Amiri, Shahram
Associate Professor of Information Systems, 1996
Chair of Decision and Information Sciences, 2013
B.S., M.S., Old Dominion University
Ed.D., College of William and Mary

Andrews, William A.
Associate Professor and Chair of International Business, 1993
B.B.A., University of Georgia
M.I.M., American Graduate School of International Management
Ph.D., University of Georgia

Augustine, Fred K., Jr.
Professor of Decision and Information Sciences, 1986
B.A., M.B.A., Ph.D., The Florida State University

Bakamitsos, Georgios
Associate Professor of Marketing, 2013
Associate Dean of Graduate Business Programs, 2013
B.S., American College of Greece
Ph.D., Northwestern University

Barbera, Francesco
Assistant Professor of Management, Entrepreneurship and Family Enterprise, 2013
Director of Family Enterprise Center, 2014

B.A., M.A., Ph.D., Bond University

Batista, Tara
Visiting Instructor of Management, Entrepreneurship and Family Enterprise, 2014
B.A., Stetson University
M.S., University of Oxford
Ph.D., Columbia University

Begalla, J. Peter
Visiting Lecturer of Family Enterprise, 2014
B.S., Guilford College
M.S., Stetson University

Beasley, James R.
Professor of Management, Entrepreneurship and Family Enterprise, 1973
B.A., M.A., Stetson University
M.A., Andover Newton Theological School
Ph.D., Tufts University

Bitter, Michael E. 
Professor and Chair of Accounting, 1996
Rinker Distinguished Professor of Accounting, 2011
B.B.A., Stetson University
M. Acc., University of Florida
Ph.D., University of Mississippi
C.P.A., C.G.M.A.

Brenner, Vincent C.
The David M. Beights Professor of Accounting, 1998 
B.S., Mount Saint Mary’s College
M.B.A., Ph.D., Pennsylvania State University

Carrick, Jon
Assistant Professor of International Business, 2011
B.S., B.B.A., Stetson University
M.S., University of Florida
Ph.D., University of Glasgow

Chambers, Valrie
Associate Professor of Tax and Accounting, 2014
B.S., University of Illinois
M.B.A., Houston Baptist University
Ph.D., University of Houston

Copeland, Richard Wyatt
Associate Professor of Business Law and Tax, 1976
B.S., Mississippi College
J.D., University of Florida
LL.M., Tax, University of Miami

Cox, Tod
Assistant Professor of Marketing, 2014
B.S., M.S., Texas A&M University
M.S., University of Houston
M.B.A., M.A., Ph.D.,  Rice University

DeMoss, Michelle A. 
Professor of Marketing, 1990
Dennis C. McNamara, Sr. Chair of Marketing, 2010
B.S., Ph.D., University of Florida

Dykes, Mitzi
Instructor of Management, 2014
B.A., M.A., Stetson University
C.P.C.U., A.R.M.

Fernandez, Giovanni
Assistant Professor of Finance, 2012
B.A., Ph.D., Florida International University

Foo, Jennifer
Professor of Finance, 1990
B.A., Smith College
M.A., Ph.D., Northeastern University

Goldring, Deborah
Assistant Professor of Marketing, 2012
B.A., University of Pennsylvania
M.S., University of Miami
M.B.A., Villanova University
Ph.D., Florida Atlantic University

Goss, Benjamin
Associate Professor and Director of Sport Business Program, 2013
B.S., Louisiana Tech University
Ed.D., The University of Southern Mississippi

Holloway, Bonnie
Visiting Lecturer of Accounting, 2013
B.S., M.B.A., Stetson University

Hurst, Matt
Assistant Professor of Finance, 2012
B.A., University of North Carolina
Ph.D., University of Central Florida

Jeancola, Monica
Assistant Professor in Accounting, 1997
B.B.A., M.B.A., Stetson University
Ph.D., University of Florida

Jones, Scott
Associate Professor and Chair of Marketing, 2009
B.S. (Finance), B.S. (Marketing), The Florida State University
M.B.A., University of Tampa
Ph.D., University of Oregon

Ma, K. C.
Visiting Professor of Applied Investments, 1998, 2001
Director, George Investments Institute2011
B.S., National Chiao Tung University
M.B.A., Ph.D., University of Illinois

Mallett, James E.
Professor of Finance, 1984
Director, Summer Innsbruck Program
B.A., West Virginia Wesleyan College
Ph.D., Wayne State University

McCann, Gregory K.
Professor of Business Law, 1990
B.A., Stetson University
J.D., University of South Florida

Michelson, Stuart
Professor of Finance, 2001
Roland and Sarah George Chair of Finance, 2001
B.S., M.B.A., University of Missouri
Ph.D., The University of Kansas

Mueller, Carolyn
Professor of International Business, 1999
B.S.B.A., M.B.A., University of Akron
Ph.D., University of South Carolina

Nicholson, Carolyn Y.
Professor of Marketing, 2000
Dennis C. McNamara Sr. Chair of Marketing, 2010
B.A., Wingate College
M.A., University of Georgia
Ph.D., Virginia Polytechnic Institute and State University

Oliphant, Gary
Associate Professor of Management, 1995
B.A., California State College
M.Ed., California University of Pennsylvania
Ph.D., Florida State University

Paris, Luis
Visiting Lecturer in International Business, 2013
B.B.A., M.B.A., Stetson University

Rao, B. Madhu
Professor of Decision and Information Sciences, 2014
Associate Dean of Undergraduate Business Programs, 2014
B.E., Osmania University
M.Tech., Indian Institute of Technology
Ph.D., University of Toronto

Rasp, John
Associate Professor of Decision and Information Sciences, 1989
B.S., Rose-Hulman Institute of Technology
M.A., Reformed Theological Seminary
M.S., Ph.D., The Florida State University

Rickling, Maria
Assistant Professor of Accounting, 2011
B.B.A., University of Cincinnati
M.Acc., M.S., Ph.D., Florida International University

Stryker, Judson P.
Professor of Accounting, 1976
Eugene M. Lynn Chair, 1993
B.S.B.A., University of Florida
M.B.A., Stetson University
D.B.A., Mississippi State University

Thorne, Betty
Professor of Decision and Information Sciences, 1980
Director of Undergraduate Business Student Success
B.S., Geneva College
M.A., Ph.D., Indiana University

Tichenor, John M.
Associate Professor and Interim Chair of Management, Entrepreneurship and Family Enterprise
B.A., M.A., Baylor University
Ph.D., The Florida State University

Tobler, Chris
Associate Professor and Chair of Finance, 2007
B.A., Boston College
M.A., M.B.A., Ph.D., University of Arkansas
LL.M., The Judge Advocate General’s School

West, Jessica
Assistant Professor of Finance, 2014
B.A., B.S., M.S., Ph.D., Florida State University

Wilson, Matthew
Associate Professor of Sport Business, 2008
B.S., M.Ed., Georgia Southern University
Ed.D., University of Georgia

Woodside, Joseph
Assistant Professor of Decision and Information Science, 2013
B.S., M.B.A., D.B.A.-IS, Cleveland State University